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The buyer
Who they are, what they actually want, and what they can realistically fund.
A business buyer's agent gets paid to help someone buy a good business, the same way a property buyer's agent helps someone buy the right house. Here's what the job actually is.
Watch the TrainingWhen a business is sold, the seller has a broker working hard to get them the best price. The buyer, the person spending the money, usually walks in with nobody on their side.
A professional in their corner, marketing the business, fielding offers, and pushing for the highest price and the best terms.
On their own, often a first-timer, guessing at what's a good business and what a fair price is, with real money on the line.
The seller has a broker. The buyer has no one. You become that someone.
This is the whole job, start to finish. It's a craft you can learn, not a talent you're born with.
Find businesses worth buying, including the good ones that sell quietly, off-market, before they're ever listed.
Work out fast whether a business is right for your buyer and whether the numbers stack up, before anyone wastes time.
Lay it out for your buyer clearly: what it is, what it's worth, and what to watch for, so they can decide with their eyes open.
Get them a fair price and sensible terms, the part most buyers dread and most need help with.
Bring in the right specialists to finish the deal properly, and hand your buyer a business they can trust.
Your job is to take the guesswork out of buying. That comes down to managing three risks on every deal.
Who they are, what they actually want, and what they can realistically fund.
What a good one looks like, and matching the right business to the right buyer.
Screening the figures at a working level, so you know early whether a deal is worth chasing.
You own the first two completely. On the numbers, you screen at a working level and then the accountant signs off the financials. You don't have to be the expert on everything.
You don't audit the books, write the contracts or arrange the finance yourself. You bring in the right people at the right time and keep the deal moving. Your value is being the one person across the whole thing, on the buyer's side.
You charge a fee for the work, and the specialists you bring onto the deal can pay you a referral fee on top. Property buyer's agents are paid $18,000 to $20,000 for far simpler work, so this is pricing real skill properly, not hype.
Watch the short training and see exactly how the role works, and how you'd build it into a business of your own.
Watch the Free Training